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Stop Selling, Start Showing: How to Build Trust With Your Instagram Audience


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Introduction: people don’t like to be sold to

When you’re trying to build an audience on Instagram, it’s important to remember that people don’t like to be sold to. Instead of constantly pushing products and services, try showing your audience what you’re all about. Share behind-the-scenes photos and videos, give them a peek into your company culture, and tell stories that show why your brand is worth following.

By building trust with your audience, you’ll create loyal fans who are more likely to buy from you when they’re ready. So focus on creating content that will help you build relationships instead of selling products.

What is trust?

Trust is one of the most important things in any relationship, whether it’s between friends, family, or business associates. Essentially, trust is a belief in the reliability, truthfulness, ability, or strength of someone or something. When you trust someone, you have faith that they will do what they say they will do, and you feel confident in their abilities.

Building trust with your Instagram audience is essential if you want to be successful on the platform. After all, people are far more likely to engage with brands that they trust. So how can you build trust with your audience?

The first step is to be transparent and honest in your interactions with them. Don’t try to hide anything or make false promises – if you do, your followers will quickly see through it and lose faith in you.

The difference between selling and showing

The difference between selling and showing is that when you’re selling, you’re focused on the transaction, while when you’re showing, you’re focused on the relationship.

When you’re selling, you’re thinking about what you want to get out of the interaction. You’re thinking about your product or service, and how it can benefit the other person. You’re thinking about how to make the sale.

When you’re showing, you’re thinking about the other person. You’re thinking about what they need and how you can help them. You’re building a relationship of trust and mutual respect.

People can sense when they are being sold to, and they don’t like it. It makes them feel like they are being used, like they are a means to an end.

How to show, not tell, on Instagram

In a world where we are constantly bombarded with advertising, it’s no wonder that many of us have developed a cynicism towards sales pitches. We’ve all been sold to in one way or another, and it often leaves a bad taste in our mouths.

The good news is, there is a way to sell without selling. And it starts with understanding the power of social media.

Social media has changed the game when it comes to marketing and advertising. No longer are we confined to 30-second TV commercials or print ads in magazines. We now have the ability to connect with our customers and clients on a more personal level.

One of the best ways to do this is through Instagram. Instagram is visual, immediate, and personal. It’s the perfect platform to show, not tell, your audience what your brand is all about.

Don’t be afraid to show weakness

In today’s social media-driven world, it’s easy to get caught up in the idea of always putting your best foot forward. We’re constantly bombarded with images of perfection, and it can be tempting to try to project that same level of perfectionism onto our own lives. However, as humans, we are flawed creatures, and it’s important to remember that it’s okay to show weakness.

When we open up about our struggles and vulnerabilities, we create a sense of connection and intimacy with others. By being honest about our weaknesses, we invite others to do the same, and ultimately build trust. When we put up a facade of perfection, we only serve to alienate ourselves from others.

So next time you’re Scrolling through Instagram and see someone who seems to have it all together, remember that everyone has their own struggles.

Show the person behind the account

When it comes to social media, people want to see the person behind the account. That’s why it’s important to show your face and share your story on Instagram. By doing so, you will build trust with your audience and they will be more likely to follow you and engage with your content.

Here are a few ways to show the person behind the account:

Share photos and videos of yourself: This is a great way to let people get to know you and see what you’re all about. When sharing photos and videos, be sure to be genuine and authentic.

Tell your story: Share who you are, what you do, and why you do it. Let people into your life and give them a glimpse of what makes you tick.

Be real: Be yourself!

Conclusion: build trust by showing, not selling

In conclusion, if you want to build trust with your audience, it is important to show them who you are and what you stand for, rather than selling them a product. Let them see the real you, and they will be more likely to trust you. Thanks for reading!

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